Good lord the adoption rate curves are amazing.
MWC 2012: Microsoft and Nokia et al. need to step up
The MWC in Barcelona 2012 is almost over. Phone vendors are pushing Android devices everywhere. Low-end, high-end, mid-end and experimental phones are all running Android. Except for the Symbian based Nokia 808 with its 41 MP camera sensor. The biggest Windows Phone 7 introductions at the MWC were two budget oriented devices, the Nokia Lumia 610 and the ZTE Orbit.
There is nothing wrong in going after a wider audience by covering more price points; it’s just that there are no high-end WP7 devices to begin with. Don’t get me wrong, the Nokia Lumia 800 is a nice phone. But so is the even better spec’d iPhone 4 from 2010. Windows Phone 7 devices are lagging behind with relatively low spec’d screens, processing power and lack of front facing cameras (on most phones). High-end WP7 phones barely match mid-end Android or iOS devices.
In order to succeed, computing platforms need momentum and network effect. Users/buyers attract more developers to push out great apps which attract more buyers which attract more developers etc etc. How do you get that momentum going? Well it’s hard, but the first thing you need is hit products. Hit products such as the iPhone 3G, the HTC Hero (in Europe), the original Motorola Droid (in the US) and the Samsung Galaxy S. Devices that eat their way into the consumer mindshare. It is great to have lower-end devices available as well. As a complement. But it’s the hit products that get the ball rolling. Windows Phone 7 had a late start in the race of modern mobile operating systems and Microsoft and device vendors need to push even harder than the competition in order to catch up. In my mind, the system is almost there; just give a device geek like me a reason to buy into it.
Windows 8 needs a hit phone, or it’s dead.